*（負責妙脆角的品牌推廣🤷🏻♀️、新產品上市及新媒體維護等，要求3年左右FMCG市場部經驗👷，年薪20-30萬）
職位名稱🕌： 工作地點：
Job Title: Sr. Marketing Executive Location: Shanghai
所屬部門： 職務分類：
Department: Marketing Job Category: Marketing
所屬單位： 所屬職級👩🦱：
Unit: Snacks BU Grade: 14
職位關系: Reporting Matrix
直接主管:
Report to: Gary Zhang
直接下屬:
Subordinate: NA
內部關系: Internal Relationship
平行關系:
Peer:
經常匯報關系:
Functional Report:
經常協調關系:
Coordination:
外部關系: External relationship
行政關系:
Official:
業務關系:
Supplier:
崗位概要: Key Performance Area
Coordinate and execute all marketing plans related with Bugles brand
基本工作職能: Key Job Responsibility
1. Translate annual business plan into feasible and integrated marketing plan in a quarter and month base compliant with company strategies;
2. Initiate and execute brand quarterly promotion campaign in terms of contract proposal, communication creative and media plan.
3. Cooperate with consumer research team to regularly track consumer insights and market situation to issue short term and long term brand development.
4. Support all related new product innovation projects with cross function to ensure new product on time launch.
5. Plan & Execute marketing programs to drive product penetration on new sales channels such as e-commerce and cinema.
6. Coordinate with TMKT team and sales team to support field execution, as well as to plan 24 months sales demand.
7. Manage brand budget (A&P), monitor and analyze the budget monthly to ensure cost effectiveness & efficiency throughout the year.
教育程度/工作經歷/知識、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
Education: Bachelor or above, marketing related preferred
Experience: 2 years or above marketing experience, FMCG preferred
Skill: Fluent in oral and written English
Good communication skill
Excellent at Microsoft office
Capability request: Creative thinking
Strong ownership and passion
Logic/Data oriented
Good time management
Detail and result driven
工作條件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作條件，不存在特殊工作要求(如高空🙆♀️、倒班等)。
申請方式: How to Apply
Send your resume to shanghai.hr@genmills.com
職位名稱🕌： 工作地點：
Job Title: Sr. Marketing Executive Location: Shanghai
所屬部門： 職務分類：
Department: Marketing Job Category: Marketing
所屬單位： 所屬職級👩🦱：
Unit: Snacks BU Grade: 14
職位關系: Reporting Matrix
直接主管:
Report to: Gary Zhang
直接下屬:
Subordinate: NA
內部關系: Internal Relationship
平行關系:
Peer:
經常匯報關系:
Functional Report:
經常協調關系:
Coordination:
外部關系: External relationship
行政關系:
Official:
業務關系:
Supplier:
崗位概要: Key Performance Area
Coordinate and execute all marketing plans related with Bugles brand
基本工作職能: Key Job Responsibility
1. Translate annual business plan into feasible and integrated marketing plan in a quarter and month base compliant with company strategies;
2. Initiate and execute brand quarterly promotion campaign in terms of contract proposal, communication creative and media plan.
3. Cooperate with consumer research team to regularly track consumer insights and market situation to issue short term and long term brand development.
4. Support all related new product innovation projects with cross function to ensure new product on time launch.
5. Plan & Execute marketing programs to drive product penetration on new sales channels such as e-commerce and cinema.
6. Coordinate with TMKT team and sales team to support field execution, as well as to plan 24 months sales demand.
7. Manage brand budget (A&P), monitor and analyze the budget monthly to ensure cost effectiveness & efficiency throughout the year.
教育程度/工作經歷/知識、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
Education: Bachelor or above, marketing related preferred
Experience: 2 years or above marketing experience, FMCG preferred
Skill: Fluent in oral and written English
Good communication skill
Excellent at Microsoft office
Capability request: Creative thinking
Strong ownership and passion
Logic/Data oriented
Good time management
Detail and result driven
工作條件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作條件，不存在特殊工作要求(如高空🙆♀️、倒班等)。
申請方式: How to Apply
Send your resume to shanghai.hr@genmills.com
About the Company
Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks.
Located in Minneapolis, Minn., USA, we are among the world's largest food companies.
Today, General Mills will provide:
60 million servings of ready-to-eat cereal
27 million servings of Yoplait dairy products
14 million Nature Valley bars
5 million Pillsbury cookies
2 million Wanchai Ferry dumplings
2 million pounds of Green Giant vegetables
1 million servings of Häagen-Dazs ice cream
Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States.
Our mission is Nourishing Lives, and through the General Mills Foundation we have awarded more than a half billion dollars to nonprofit organizations in our communities since 1954.
