*（負責哈根達斯店鋪的業績提升、品牌推廣、新產品活動等🤽🏼♂️🤷🏿，要求5年左右FMCG市場部經驗👂🏼，年薪30-40萬）
職位名稱🧚♂️👰🏿： Assistant Marketing Manager 工作地點🧚🏿♀️：Shanghai
Job Title: (Shop Marketing / Brand Building) Location:
所屬部門： HD SBU 職務分類🫧：HD Marketing
Department: Job Category:
所屬單位： HD SBU 所屬職級：
Unit: Grade:
職位關系: Reporting Matrix
直接主管: Marketing Manager (Shop Marketing and Brand Building)
Report to:
直接下屬: Marketing Executive
Subordinate:
內部關系: Internal Relationship
平行關系:
Peer:
· Assistant Marketing Manager – Shop Support & CRM
· Marketing Executive – New Product Platforms
經常匯報關系:
Functional Report:
· Shop General Manager
經常協調關系:
Coordination:
· Shop Team (Operation, R&D, Development, Demand Planner)
· Consumer Insight
· PR / Media Department
· Hong Kong HD SBU
· Taiwan HD Marketing
· Asia Regional Marketing
· Global SBU
外部關系: External relationship
行政關系:
Official:
業務關系:
Supplier: Media Agency, Brand Agency, etc.
崗位概要: Key Performance Area
Key Performance Matrix
· Shop Performance (Organic Growth, New Shop Performance, Shop Margin)
· Shop New Product / Product Line Performance
· Brand Health
基本工作職能: Key Job Responsibility
· Develop Strategy
o Develop annual growth strategies against sales / profit target
o Develop shop growth model (shop model mix, product mix, innovation, expansion plan)
· Drive for Shop Business Results
o Support Shop team to achieve annual targets (both sales and margin) through seasonal campaigns, new product launches and shop support programs.
· Build Shop Innovation Pipeline
· Build the HD Brand
教育程度/工作經歷/知識、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
· Education: Bachelor Degree + (MBA a plus)
· Working Experience: Around 5 years in Multinational Company in FMCG / Restaurant Industry
· Capabilities:
o Restaurant Marketing Experience (e.g. Pizza Hut, Starbucks)
o Brand Management in FMCG Category in multinational brand-driven companies.
o People Management
o Project Management – lead cross functional team
o Fluent in English communication
· Others:
o Strong leadership and people skills
o Strong strategic thinking and business acumen
o Strong execution and down-to-the-earth mentality
o Result-oriented and action-driven
o Strong ability to manage change and ambiguity
工作條件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作條件，不存在特殊工作要求(如高空、倒班等)🕺🏻。
申請方式: How to Apply
Send your resume to shanghai.hr@genmills.com
About the Company
Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks.
Located in Minneapolis, Minn., USA, we are among the world's largest food companies.
Today, General Mills will provide:
60 million servings of ready-to-eat cereal
27 million servings of Yoplait dairy products
14 million Nature Valley bars
5 million Pillsbury cookies
2 million Wanchai Ferry dumplings
2 million pounds of Green Giant vegetables
1 million servings of Häagen-Dazs ice cream
Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States.
Our mission is Nourishing Lives, and through the General Mills Foundation we have awarded more than a half billion dollars to nonprofit organizations in our communities since 1954.
職位名稱🧚♂️👰🏿： Assistant Marketing Manager 工作地點🧚🏿♀️：Shanghai
Job Title: (Shop Marketing / Brand Building) Location:
所屬部門： HD SBU 職務分類🫧：HD Marketing
Department: Job Category:
所屬單位： HD SBU 所屬職級：
Unit: Grade:
職位關系: Reporting Matrix
直接主管: Marketing Manager (Shop Marketing and Brand Building)
Report to:
直接下屬: Marketing Executive
Subordinate:
內部關系: Internal Relationship
平行關系:
Peer:
· Assistant Marketing Manager – Shop Support & CRM
· Marketing Executive – New Product Platforms
經常匯報關系:
Functional Report:
· Shop General Manager
經常協調關系:
Coordination:
· Shop Team (Operation, R&D, Development, Demand Planner)
· Consumer Insight
· PR / Media Department
· Hong Kong HD SBU
· Taiwan HD Marketing
· Asia Regional Marketing
· Global SBU
外部關系: External relationship
行政關系:
Official:
業務關系:
Supplier: Media Agency, Brand Agency, etc.
崗位概要: Key Performance Area
Key Performance Matrix
· Shop Performance (Organic Growth, New Shop Performance, Shop Margin)
· Shop New Product / Product Line Performance
· Brand Health
基本工作職能: Key Job Responsibility
· Develop Strategy
o Develop annual growth strategies against sales / profit target
o Develop shop growth model (shop model mix, product mix, innovation, expansion plan)
· Drive for Shop Business Results
o Support Shop team to achieve annual targets (both sales and margin) through seasonal campaigns, new product launches and shop support programs.
· Build Shop Innovation Pipeline
· Build the HD Brand
教育程度/工作經歷/知識、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
· Education: Bachelor Degree + (MBA a plus)
· Working Experience: Around 5 years in Multinational Company in FMCG / Restaurant Industry
· Capabilities:
o Restaurant Marketing Experience (e.g. Pizza Hut, Starbucks)
o Brand Management in FMCG Category in multinational brand-driven companies.
o People Management
o Project Management – lead cross functional team
o Fluent in English communication
· Others:
o Strong leadership and people skills
o Strong strategic thinking and business acumen
o Strong execution and down-to-the-earth mentality
o Result-oriented and action-driven
o Strong ability to manage change and ambiguity
工作條件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作條件，不存在特殊工作要求(如高空、倒班等)🕺🏻。
申請方式: How to Apply
Send your resume to shanghai.hr@genmills.com
About the Company
Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks.
Located in Minneapolis, Minn., USA, we are among the world's largest food companies.
Today, General Mills will provide:
60 million servings of ready-to-eat cereal
27 million servings of Yoplait dairy products
14 million Nature Valley bars
5 million Pillsbury cookies
2 million Wanchai Ferry dumplings
2 million pounds of Green Giant vegetables
1 million servings of Häagen-Dazs ice cream
Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States.
Our mission is Nourishing Lives, and through the General Mills Foundation we have awarded more than a half billion dollars to nonprofit organizations in our communities since 1954.
